Kinguin Partners with Shufti Pro to integrate KYC solutions

Kinguin Partners with Shufti Pro to integrate KYC solutions



Kinguin partners with IDV provider Shufti Pro to integrate KYC for it’s digital marketplace, taking another step towards becoming the world’s safest online gaming marketplace


The world’s first digital games marketplace, Kinguin, has partnered with global IDV provider Shufti Pro, which will see it integrate KYC in late 2022 for some purchases to further improve Kinguin’s industry leading fraud prevention record. Shufti Pro’s configurable KYC solution will ensure that Kinguin customers are able to seamlessly and safely purchase any of the thousands of digital products that the Kinguin Marketplace has to offer.

Kinguin has always prioritised customer safety when it comes to making purchases through their digital marketplace. Between September 2021, and August 2022, Kinguin was able to record one of its lowest fraud scores (0.14% on all purchases) since the marketplace opened in 2013, with gaming products registering at one of the lowest fraud rates in all purchase categories (0.06%). Kinguin has also been able to significantly increase customer satisfaction (4.4 Trustpilot score, with over 38 000 reviews), reduce the volume of necessary refunds (by 27%) and also lower its customer complaint ratio across all purchases (to 0.34%), where each complaint is reviewed by the Kinguin customer support team, to ensure each customer receives a proper solution. By integrating Shufti Pro as another security layer later this year, Kinguin is taking their customer security to the next level in an effort to become the safest gaming marketplace in the world.

Integrating Shufti Pro’s KYC solution into the Kinguin marketplace verifies the identity of customers in real-time during the purchasing process. The integration will increase safety for over 14 million Kinguin customers looking to buy any of the 95 000 unique digital products that can be found on the Kinguin Marketplace.


Shufti Pro will cater to the IDV needs of the Kinguin Marketplace and help Kinguin reduce fraud on specific purchases. By implementing this extra layer of security on certain items and goods, Kinguin will be able to build upon its industry leading track record when it comes to customer safety and fraud prevention.

Michał Figas, VP of Customer Service & Fraud Risk Management at Kinguin said: “We’re proud to have one of the lowest fraud rates of any gaming marketplace globally and we are always searching for new solutions to better improve the safety of our customers. Shufti Pro provided the most effective KYC solution, allowing us to streamline our customer’s experience on the Kinguin Marketplace, ensuring purchases are as secure and convenient as possible”.  

“We are pleased to be assisting Kinguin in its goal of delivering an intuitive digital experience for its customers,” stated Victor Fredung, CEO of Shufti Pro. “Through this partnership, Kinguin will seamlessly onboard and authenticate the identity of their customers, fulfil KYC requirements, scale the speed and accuracy of site-wide transactions”

Pasha, NEO, Edward, HeatoN, kennyS and Maikelele announced as captains for the upcoming Kinguin Legends CS:GO tournament

Pasha, NEO, Edward, HeatoN, kennyS and Maikelele announced as captains for the upcoming Kinguin Legends CS:GO tournament



  • Kinguin Legends welcomes Counter-Strike legends: Pasha, NEO, Edward, HeatoN, kennyS and Maikelele as official team captains
  • The captains will build their teams before the start of the tournament and compete for a share of the 50,000 prize pool
  • The tournament starts on September 13th and will see all six teams go head-to-head in a round robin group phase, followed by a best-of-three format, to see which CS:GO legend still reigns supreme

London, 6th September, 2022 – Kinguin is today unveiling further details of its upcoming CS:GO tournament, Kinguin Legends. Kinguin Legends is an entertainment-first focused event that will see six CS:GO stars return to competitive play once again and create a captivating event full of nostalgia along with an exciting experience for all CS:GO fans to enjoy.

The “Legends” will battle it out for a share of the 50,000 prize pool and for the right to call themselves the first Kinguin Legends Champion!

Each captain will recruit players, friends, and pros to join them as they gear up to re-enter competitive CS:GO in the hope of emerging as champion. Tournament rules will be modified to highlight legendary captains and their old rivals. A custom designed Kinguin Legends 1v1 map has been exclusively created for the tournament. The only rule for all teams is that the average age of all five players must be 26 or over. The tournament kicks off on September 13th and will run until September 18, with teams playing through an initial round-robin tournament format followed by a best-of-three play-offs to determine who comes out on top.

The captains of the event are led by a group of legendary Counter-Strike players including: 

    • Jarosław “pashaBiceps” Jarząbkowski, Polish legend, mostly known from the Golden Five. He has won many significant tournaments with Virtus Pro including winning and MVP of EMS One Katowice 2014, DreamHack Open Bucharest 2016 and Intel Extreme Masters VI. Pasha was ranked the 3rd best player of 2014 by HLTV.
    • Filip “NEO” Kubski, Polish legend, also known from the Golden Five. He has won many significant tournaments with Virtus Pro including ELEAGUE Season 1, ESL Major Series One Katowice 2014 and Intel Extreme Masters VI. NEO was ranked the best player of 2011 by HLTV, rated the best CS 1.6 player of all time by 12up and voted ‘Player of the Decade’ (2000’s) by HLTV users.
    • Ioann “Edward” Sukhariev, Ukrainian legend and veteran with a long career at NAVI. He was the trophy bearer for the IEM Katowice 2022 and was ranked the 5th best player of 2010 by HLTV for CS 1.6.
    • Emil “HeatoN” Christensen, Swedish legend, best known for his career at Ninjas in Pyjamas and SK Gaming winning multiple CPL tournaments and becoming the first person inducted into the Esports Hall of Fame at ESL One: Cologne 2016. HeatoN was rated one of the best CS 1.6 players of all time by 12up.
    • Mikail “Maikelele” Bill, Swedish legend, known for his career at teams including Team Kinguin, Ninjas in Pyjamas and Godsent. He has won multiple tournaments at Assembly Winter 2015 and WePlay! Forge of Masters Season 2 while coming 2nd at one of the biggest tournaments of 2016 at DreamHack Winter. Maikelele was the creator of the first international superteam in CS:GO history with Team Kinguin.
    • Kenny “kennyS” Schrub, French legend, best known for his career at Team EnVyUs and G2 Esports winning multiple tournaments including DreamHack Open Cluj-Napoca 2015, World Electronic Sports Games 2016 and ESL Pro League Season 5. “kennyS” was named “Esports Player of the Year” at The Game Awards 2015.

Video with captains: 

The online stage of the tournament (13-15th September) will be casted by Mamoon “TeaTime” Sabri, Travis “TravCS” Landaw Mott, Harvey “Skriv” Rodgers and Michael “YouM3” Cassidy. James Banks will be hosting the casting team for the finals (17-18th of September) and will be joined by Jack “Jacky” Peters and Davis “DAVEY” Stafford. Accompanying the team will be Halvor “Vendetta” Gulestøl and Dominik “Nero” Dąbrowski from the analysis desk. Meanwhile, the Polish stream will be hosted by Filip “Testree” Mątowski. Other guest appearances are expected from Counter-Strike personalities to help relive old moments and bring some entertaining ribbing to the legends.

Viktor Romaniuk Wanli, Founder and Creative Director at Kinguin said: “I am delighted to be welcoming such iconic players to Kinguin Legends to create an exciting entertainment event, with new stories for fans to watch and enjoy. Kinguin has a deep-rooted passion for esports and we hope that Kinguin Legends CS:GO will be our first step to creating a long lasting and fully-loaded entertainment experience for fans all over the world. To have kennyS, Pasha, Edward, Neo and Maikelele playing against each other again is mind blowing! I recall HeatoN as the ultimate Counter-Strike player back in my early involvement with esports since CPL. It’s unbelievable that I may see him play to win again! We have big ambitions with Kinguin Legends and will be bringing more exciting esports events to our community in the future.”

Kinguin Legends Captain and ex-CS:GO professional “pashaBiceps” Jarosław Jarząbkowski said: “I am very happy to be able to participate in the Kinguin Legends project. This is a great initiative that will definitely allow us to feel the emotions associated with the great CS:GO scene again. I’m looking forward to the duels with NEO, Edward, HeatoN, kennyS and Maikelele. It will be a great show!”

For this tournament, Kinguin is partnering with the CS:GO matchmaking portal, Esportal, who will be hosting the Kinguin Legends streams on its front page as the official technology partner. 

For more information about the upcoming Kinguin Legends CS:GO event, or for future Kinguin Legends and entertainment events, fans can follow Kinguin Legends on Twitter, as well as Kinguin on Twitter, Instagram and Facebook. You can also find more information on the Kinguin Legends website

Kinguin Prime Time Wrestling #3 Ryucon

Kinguin Prime Time Wrestling #3 Ryucon



It was an amazing afternoon spent with an extraordinary audience! Kinguin Prime Time Wrestling #3 Ryucon, which happened on 31st of July, was the biggest gala of the Polish pro wrestling federation in history! The show was a part of the RyuCon Japanese culture and pop culture festival, organized in Tauron Arena in Krakow, Poland. 

Pro wrestling is an extremely exciting discipline that stands on the border between sport and entertainment, a show that engages the audience in the fights of extraordinary, characteristic, charismatic characters, who fight with each other to the delight of fans. Pro wrestling is also an interactive series with a plot straight from the best action movies.

At this year’s gala, fans could experience the incredible emotions accompanying as many as 7 duels of unmatched competitors not only from Poland, but also from distant corners of the world. You could watch both standard wrestling fights and some interesting, unusual duels.

Below are the results of the gala:

Axel Fox defeated Justin Joy

Robert Star defeated Syriusz Dziedzic

Sɪnɪster defeated Starboy Nano Lopez

Mike D. Vecchio defeated Marcel “Marcelito” Budzianowski

Pure Gold (Gabriel Queen & Vic Golden) defeated Disco Pablo & Diana Strong

Dawid Puncher Seńko defeated „Top Gun” Samson

Bad Bones defeated Taras

Gaming and esports industry legend David Yarnton joins pioneering digital entertainment company Kinguin to drive next chapter of growth

Gaming and esports industry legend David Yarnton joins pioneering digital entertainment company Kinguin to drive next chapter of growth



Kinguin is proud to announce that renowned games industry veteran David Yarnton has joined us in the newly created role of Partner & Chief of Business Development. David brings a wealth of experience from the esports and games industry, having previously worked at Nintendo, Edge Esports, UKIE, and the British Esports Association.

In his new role as Partner & Chief of Business Development, David will be tasked with driving Kinguin to new heights. He will act as Kinguin’s representative in front of various governments and NGOs globally and, as the main liaison for gaming and esports. He plans to uncover new business opportunities to continue the universal growth of Kinguin.

New Partner & Chief of Business Development, David Yarnton said: “Kinguin has seen tremendous growth over the last few years and I am looking forward to helping it continue on that trajectory. As Chairman of UKIE’s Esports Sub-Group and a Board Adviser to BESA, two organisations devoted to growing and developing UK talent and business, I believe Kinguin should be rightfully recognised as one of the global shining stars in esports and video games. I am very pleased to come on-board as a team member of Kinguin and look forward to working alongside Founder, Viktor, and the Kinguin team, in growing the business globally.”

Viktor Romaniuk Wanli, Founder of Kinguin said, “I’m personally thrilled with David joining our team as a Partner and Chief of Business Development. His vast executive and global business experience will play a major role in further scaling our capabilities, improving the efficiency of our business structures and opening new markets for Kinguin.”

David brings with him over 30 years of video gaming experience, having started working in the industry in 1986 in Australia as Sales & Marketing Director of a company selling 8 bit consoles and Nintendo Game & Watch handheld consoles. David was a Non-Executive Director of Gfinity helping them list on the London Stock Exchange in 2014 and prior to that worked for Nintendo for over 17 years, most recently as General Manager of UK & ROI and for 10 years Vice Chairman of UKIE, the only trade body for the UK’s wider games and interactive entertainment industry. David also has spoken on developing esports and technology at conferences all around the world.

Building Bridges – How Kinguin are forging long-term client relationships through the use of API

Building Bridges – How Kinguin are forging long-term client relationships through the use of API



Kinguin is one of the biggest gaming ecommerce markets in the world, with over 95,000 games and software products available on its website. Artur Żarko is Kinguin’s VP of Commercial and together with his team he is building long-term international partnerships with ecommerce businesses’ across the globe, ensuring that Kinguin is able to supply and sell its products in a wide range of international markets. 

It is through these partnerships that Kinguin is able to create strong supply chain networks for the digital goods on its platform, opening up revenue streams and further expanding access to promising markets. We sat down with Artur to discuss how Kinguin uses innovative API integrations to its advantage and how his team uses traditional relationships building methods to ensure that Kinguin is able to onboard and retain clients for the long-term.

Something that I’m incredibly proud of at Kinguin is the sheer volume of choice that we offer to our customers. We stock an incredible variety of products and are always looking for ways to innovate and expand our offerings, such as bringing our clients cutting-edge options that they can use to populate their own storefronts. This is one of the many reasons that we’ve been able to build such a strong international network of partners, improving our distribution networks and greatly improving our revenue streams. 

It is absolutely critical for Kinguin that we onboard and retain as many partner businesses as we can, and whilst our product portfolio is able to give us a significant advantage, my team and I believe that a key factor in securing business is through fostering relationships – both offline and online. By taking the time to meet our partners in person, we are able to build relationships founded in mutual trust and respect, allowing us to better illustrate the strengths of our distribution channels and better understand customer needs. We are able to follow this up with industry leading customer support channels, ensuring that our partners are able to receive online help and counsel when dealing with any of our products that they use in their storefronts.

Another key way in which we ensure we meet our clients demands is through the use of our many application programming interface (API) solutions. In a world where customers expect instant gratification, we need to have the tools available to be able to automatically supply and distribute digital goods to our partner’s storefronts. Recently we were asked by over 5000 of our existing and prospective clients to integrate the WooCommerce API Plug-In to the Kinguin Marketplace. We immediately began the process of implementing this service, greatly improving the range of clients we appeal to but also setting up Kinguin for mass market ecommerce success. We are also taking steps to integrate the Shopify API Plug-In which will be ready to use by the end of 2022, effectively offering Kinguin customers access to the two most commonly used ecommerce API Plug-In’s in the world, greatly expanding the utility of our marketplace and offering our customers more ways to automate their stock supplies. It is the combination of our customer service, relationship management, and innovative API technologies that we are able to onboard and retain a global portfolio of partners.

We also recently launched our Kinguin NFT Marketplace which has greatly expanded the range of digital products that we have been able to offer to prospective customers. Many of our current partners have been greatly interested in NFTs and have discussed how they can utilise the products on our marketplace to help propel their own businesses into a web 3.0 future. As we continue to innovate and future-proof our product offerings, we set ourselves up as an ecommerce business equipped to tackle the challenges and opportunities that web 3.0 will bring. I firmly believe that the steps Kinguin is taking now as a business, including immersing ourselves in the metaverse and world of NFTs, will pay off in huge volumes in the years to come. By preempting market demands, and ultimately client needs, we can cement ourselves as an ecommerce industry leader that can not only provide high quality service to our customers, but also be the access point for the future of online retail.