Introducing Kinguin’s new acting CEOs

Introducing Kinguin’s new acting CEOs


We are excited to present the latest statement from our Founder Wiktor Wanli about the new acting CEO on a 6-month rotational basis at Kinguin.

Dear colleagues and partners,

After eight remarkable years acting as the CEO at Kinguin, I’m delighted to announce a new chapter for the company. As a business, we are always striving to evolve and improve for our customers, partners, and employees. That’s why we are taking a new direction, promoting three extremely talented Kinguin employees to the role of Acting CEO on a 6-month rotational basis. This will empower our current staff to develop our future strategies, allowing our teams to flourish and company growth to be accelerated. 

Our new Acting CEOs, Brandon Doerfler, Robert Kalbarczyk and Adam Gruda, have diverse business backgrounds and a wide-ranging skill set that can be utilised to create a dynamic workplace, where different perspectives can inform our key decision making. The Acting CEO’s, who will also retain their current job roles, have varied career histories both away from and with Kinguin. 

Adam began his career at the company eight years ago, while Robert has spent almost three years with the business during two separate tenures, and Brandon only recently joined the team. This provides us with a combination of historical company context and fresh perspectives necessary to continue on our path of improvement

As for me, I’m moving into a new role and assuming the position of Chairman of the company. I’ll still be as visible and committed as ever to Kinguin, supporting the cultural evolution of the business, advising on our product and mentoring our new Acting CEOs. However, I will be leaving key strategic and daily operational decision making in the safe and capable hands of a new set of leaders.

Kinguin has recently entered a new golden age – showcased by achieving the landmark of 10M customers worldwide and more than doubling GMV on a year on year basis – and I want to thank every member of staff’s dedication, determination and extreme hard work to help us achieve this. 

We are about to embark on another exciting moment in our journey and we can’t wait to see what’s in store for us next. 


Kinguin is opening Esport studies

Kinguin is opening Esport studies


Esports is one of the fastest-growing disciplines in the world. It is no longer just playing your favourite video game on a computer but most of all a profitable business. The top corporations are looking for specialists to employ, who, with the right kind of knowledge, will rise to the challenge and introduce them to a number of esports initiatives and projects.

The popularity of electronic sports in Poland is constantly growing. More and more young people decide to take up jobs in the broadly defined gaming industry. According to the data shared by, about 10,000 people in Poland worked in the video game industry in 2020. Having in mind all those who would like to join the industry in the future, and Kinguin, along with the Wyższa Szkoła Kultury Fizycznej i Turystyki im. Haliny Konopackiej w Pruszkowie [Halina Konopacka University of Physical Culture and Tourism in Pruszków] have created the first-ever Bachelor’s Degree programme in Esports in Poland. Students can count on experienced, qualified lecturers, including founders of esports organisations, managers, experts, as well as coaches, players and esports influencers.

Upon completion, the course’s graduates will receive two diplomas: in management and in esports management. Additionally, during the course, the student will receive an esports instructor certificate.

The specialisation classes include:

  • Socio-legal issues of esports activity,
  • Psychology of esports,
  • Financial aspects of running an esports team,
  • Risks and unfair practices associated with disrupting the competition in esports,
  • Internet law versus esports,
  • Sports theory and the environment of esports,
  • Esports marketing and communication,
  • Building business models in esports,
  • Statistical analysis of esports events,
  • Management of an esports organization,
  • Training and coaching methods in esports,
  • Management of esports projects within the digital environment,
  • Digital content creation in esports.

Graduates will have the opportunity to gain knowledge about the structures of esports organizations and the management thereof. Practical knowledge will also be crucial. Students will be able to acquire it, among others, during summer internships in Kinguin Esports Performance Center in Warsaw. The course will allow students to take an active part in creating and managing esports teams and events in the sector, moreover, they will gain the expertise to manage esports departments in companies outside the industry that need employees with knowledge about the functioning of electronic sports.

The course will not only educate the future employees of entities directly involved in esports but also specialists working for the clients who are indirect recipients of esports competition. The course is supposed to transfer the knowledge acquired by specialists in the segment of electronic sports to the outside world while incorporating into it the know-how of other industries.

The students will familiarise themselves with the organisational structures commonly known in esports, sports and the broadly defined entertainment industry. They will also learn about the factors, which help companies succeed in esports, including branding, project management, positioning, infrastructure and the sources of financing. Students will be able to boast the interdisciplinary practical knowledge, which they will gain from the esports, law, finance and media experts.

The importance of the correct education to prepare graduates for work in esports was presented to us by people from the world of gaming, with whom students will meet during their studies.

Paweł Książek (Esports Strategy & Content Director in Kinguin) “Educating about esports is very important, not only to promote and show the good points of the industry but also by making people aware of the problems players, teams or tournament organisers face. That’s why we are looking forward to contributing to the next step in creating esports courses in schools and universities. We also hope that this will help prepare professionals to work in this specific but exciting environment.

Daria Rupniewska ( CEO, responsible for the concept and the esports part of the course programme)  “Graduates can not only manage organisations or people but also projects and communities. This type of education is currently really needed in the esports industry. Knowing the requirements and deficits in various organizations in the industry, we offer studies adequate to the needs, with an expert staff and the option of fully remote learning throughout Poland. What is more, the direct invitation of influencers from the world of gaming to share their knowledge in guest lectures is a rather innovative approach. From the very first semester, we hope to provide students with both theoretical and practical knowledge

Topics: newsPR

Kinguin partners with Neosurf

Kinguin partners with popular gaming payment solution Neosurf



  • Neosurf is a popular payment solution within the gaming and esports community
  • Millions of Kinguin customers in five continents can now purchase products on with Neosurf
  • Neosurf gives users a safe, secure and private way of making payments online


Warsaw, Poland, 8 June – Kinguin, the world’s first digital marketplace for gamers, is proud to announce a partnership with Neosurf, a world-renowned payments solution provider. Through this collaboration, Kinguin will give millions of its customers in Europe, Canada, Australia, South America and Africa the option to purchase products on using Neosurf’s prepaid cash vouchers.

Both brands are titans in the games industry. Neosurf is a proven, popular payment solution with the community giving all gaming fans, even those without a debit or credit card, the chance to purchase their favourite software. It has fostered numerous partnerships within esports by partnering with various esports organisations and has recently hosted its own tournament – The Neosurf Cup. The organisation is also partnered with industry experts like ESE Entertainment to create and expand its efforts in esports and games on a global scale.

Meanwhile Kinguin is a global digital marketplace for gamers that sells video games, software and in-game items to users all around the world. It opened its own Esports Performance Center – which was the first professional facility for teams in central Europe – in 2017 and also sponsors leading Polish esports teams Anonymo and As well as continuing to dedicate resources to nurturing talent, the brands share similar core values – the ambition to promote inclusivity in gaming and giving more people access to the industry.

Founded in 2004, Neosurf gives shoppers a safer way to purchase online. It enables users to purchase goods without using a credit card or disclosing personal information. It provides significant support to developing countries by offering a variety of services to cash users that allows them to facilitate online payments, prepaid card reloads, money transfers and bill payments.

Neosurf cash vouchers are available at thousands of local convenience stores around the world and customers can pay for the vouchers using cash or card payments. After purchasing a cash voucher, customers will then receive a 10-character voucher code, which can be used to pay online at with the added security and privacy of a prepaid card.

Chief Commercial Officer at Neosurf, Andrea McGeachin, commented, “The partnership we have established with Kinguin is an important step for Neosurf and one that supports our  philosophy of putting the gaming community at the heart of everything we do. Whether accessing a whole suite of esports through the Kinguin Lounge, or individual offerings from the extensive Kinguin marketplace, Neosurf gamers can now benefit from amazing cash deals. We look forward to the Neosurf and Kinguin relationship going from strength to strength.”

Head of Payments at Kinguin, Faheem Bakshi, said: “Neosurf is a payment solution provider that is embedded in the gaming community, so we’re delighted to give millions of our loyal customers the opportunity to use Neosurf cash vouchers to purchase all their gaming products securely, while also protecting their identity.” currently has more than 250 payment methods available globally, including popular payment methods such as global wallets, credit and debit card payments as well as country specific local payment options. Kinguin is among the first game trading platforms to offer BitCoin, Mobile payments and cash payments. Merchants on Kinguin are able to withdraw their earnings using BitCoin. Recently Kinguin expanded crypto payments by Ethereum, Litecoin and Ripple and it is continually working on expanding its list of accepted payment methods to enhance its user experience.

About Neosurf

Neosurf is a world-renowned payments solution enabling gamers to pay online without credit card usage and without disclosing personal information. Founded in 2004 the Neosurf model is now regarded as one of the principal payment means globally.

Topics: newsPR

Kinguin partners with Immutable X (NFT solution)

Global Gaming Marketplace Kinguin Partners With Immutable X 

Offering 10 million gaming and eSports Customers access to the most advanced platform for NFTs


12.05.2021 — Kinguin, a leading global video games marketplace, forms a partnership with Immutable X, the first layer-2 scaling solution for NFTs built on Ethereum. Both companies share a vision to create a new lightning-fast, low-cost, and eco-friendly NFT marketplace for gamers.

NFTs are essentially an evolution of digital ownership, a concept already familiar to gamers. Early NFT projects largely consisted of static images and art, while innovations in the space have led to the proliferation of dynamic digital collectibles, including trading cards, digital art, and other in-game items.

Unlike digital items of the past, the minting of digital collectibles in the form of NFTs enables verifiable ownership, uniqueness, and scarcity. NFT game items cannot be taken away from you by game developers, and can be sold for real money. The top NFT-centric projects, including popular games like Gods Unchained, Axie Infinity, and Aavegotchi, have experienced explosive growth, producing over $750 million in secondary sales volume in Q1 of 2021.

The Kinguin team is aiming for technical excellence in the build-up to their NFT offering that will include NFT Gaming Cards and more blockchain products in parallel to their existing digital marketplace, focused on games and software. Working closely with partners, game developers, influencers and gamers, Kinguin will welcome customers to the world of NFTs in a way that feels familiar and is easy to use from day one. Kinguin’s influence in the esports world spans from sponsoring major Counter Strike leagues, and they are well known for their Kinguin Esports Performance Center and Kinguin Esports Lounge in Europe.

“We are excited to partner up with Immutable X to bring innovative NFT offerings to gamers and eSports enthusiasts worldwide. We see the ultimate value in creating new rich experiences and functionality to these global communities”, said Viktor Romaniuk Wanli, Founder and CEO at Kinguin.

Immutable X was created by Immutable, the team behind one of Ethereum’s highest-grossing trading card games, Gods Unchained. It is the first layer-2 solution for NFTs on Ethereum, solving for all three issues related to NFT scaling: accessibility, scalability without compromising user custody and true decentralization.

Immutable X launched in Alpha this March and aims to unlock digital economies at scale by enabling  NFTs to be traded, earned, shared, gamed and collected completely gas-free and securely with the power of ZK-rollup technology by StarkWare.

“Kinguin comes in with massive marketplace building knowledge, structures and experience, and we’re very excited about the unique trading experiences that they’ll be able to create and scale on Immutable X”, said Robbie Ferguson, co-founder of Immutable.

After observing and analyzing the NFTs industry for the last couple of years, Kinguin decided to introduce new structures, allowing the brand to enter the NFT market. Their goal is to leverage the existing ecosystem and enable their clients and partners to create unique NFT collections and trade them on the most advanced platform on the market.

“It is a natural next step for Kinguin, as our digital marketplace will expand its offering, according to the needs of our customers and incentivize them with new bounties and special deals built using NFT tokens”, added Viktor Romaniuk Wanli, Founder and CEO at Kinguin.

About Immutable

Immutable is an Australian-based company and market leader in scaling blockchain marketplaces. Immutable is creating a trading ecosystem that’s more accessible, empowering and rewarding people in digital ownership. Their goal is to make the whole world tradable on Ethereum.

Through the Immutable X platform, the company is bringing transparency to the opaque world of digital asset economies (NFTs, non-fungible tokens), providing sellers and buyers true digital property rights. Immutable builds infrastructure for marketplaces that developers can use to provide better value to their users, and to introduce free-market economies inside their games.

Immutable X is the first Layer-2 scaling solution for NFTs on Ethereum, with instant trade confirmation, massive scalability (at least 9,000 trades per second), zero gas fees — all without compromising user custody.

Immutable is responsible for launching the most successful blockchain Trading Card Game, Gods Unchained, which is headed up by Chris Clay, the former director of Magic the Gathering Arena.

Companies minting on Immutable X include: SuperfarmDAO (defi NFT farm),  Epics.GG (collectibles), Illuvium (auto battler RPG), Lucid Sight (MLB Champions Baseball, Crypto Space Commander), War Riders (post-apocalyptic MMO), Gods Unchained (TCG), Guild of Guardians (mobile RPG), Mintable (NFT marketplace) and double jump.Tokyo/MCH+.

Topics: newsPR

Google Recommendations AI: Success Story

The future of e-commerce: Kinguin transforms online customer experience with Google Recommendations AI


Kinguin is proud to reveal how working with Google Recommendations AI has proved to be profitable for the business while also delivering an improved online experience for its customers. With over 2.14 billion people worldwide expected to buy online this year, according to Statista, and e-retail sales due to account for 22% of all purchases by 2023, positive interactions can mean the difference between a sale and an abandoned shopping cart.

Google Recommendations AI uses algorithms to deliver highly personalised suggestions that suit a customer’s tastes and preferences. As well as helping them find items quickly, it also delivers the service at scale, something which is crucial to Kinguin who recently celebrated hitting a landmark 10 million customers worldwide. In adopting this technology Kinguin has already improved its customer experience by shortening search times by 20 seconds.

As well as enhancing customer satisfaction Google Recommendations AI has also increased Kinguin’s average cart value by 5 EUR. Conversion rates have also quadrupled since its inception and CTR has doubled, increasing by 2.16 on product pages and 2.8 times on recommendations pages.

Krzysztof Zalasa, Customer Engineer at Google Cloud‘We’re immensely proud of how we’re able to support our partners with this new technology. We understand how important it is for them to provide their customers with the best possible experience when they’re shopping online and that’s where we come in.”

Viktor Romaniuk Wanli, Kinguin CEO and Founder“Customers shop online for choice and convenience but it can sometimes be overwhelming. We want anyone who shops at Kinguin to find what they are looking for quickly and easily. Google Recommendations AI has helped us evolve our service, increase customer loyalty and satisfaction. It has also contributed to a significant rise in sales. It was an amazing team effort. I am very proud of such record-breaking implementation by our IT and Product Team.”

Kinguin was the first gaming e-commerce platform in Europe to start using the new technology when it was launched last year. As well as optimising sales and improving company profitability, the marketplace for gamers has also broken records in Poland, due to its successful integration.

Topics: newsPR