Changing with the Times – How Kinguin has Leveraged Growth Tactics to Become an Industry Leader
Kinguin has evolved, diversified and adapted to the ever changing economy as it celebrates its 10th anniversary in 2023. Business evolution is an ever changing challenge, and the company has managed to master its methods in keeping up with the current times. Łukasz Piechowski, Chief Business Support Officer, has worked alongside Kinguin for the last few years, and has led the company into a new era of growth. His team are the masterminds behind some of Kinguin’s flagship projects that have led to tremendous growth.
We spoke to Łukasz about how his team has had to adapt over the last few years, potential growth points and how he goes about his role and responsibilities at Kinguin.
Łukasz started working with Kinguin almost 5 years ago, and has seen the company grow and change many times over his career. Originally, he hadn’t worked in the gaming and ecommerce industry, but with a passion of playing games and being a completionist. He grew a habit of finishing things through to the end, no matter how difficult and complex they are. He began his cooperation with Kinguin working on the Kinguin Esports Lounge (KEL), where he oversaw the development, design, finance and all other logistical aspects of the project. The KEL is one of Kinguin’s oldest ventures, and has been self-sufficient since its inception – including during the global pandemic.
Over the last few years, the business support team at Kinguin has grown into a bigger organism inside the organisation. The goal is to make Kinguin grow quickly, sustainably and in new directions. The team is experienced in all tools of the trade, from vendor management and compliance, to the implementation of payment solutions.These areas are of great importance to Kinguin, with the payments team, one of the fastest growing units, plays an important part in Kinguin’s roadmap to deliver customers and merchants more tailored solutions. If Kinguin has introduced a solution, Łukasz’s teams have most likely been involved. In a similar fashion to bamboo, each project has to grow from the ground up, ensuring the foundation is as secure as possible being key for fast growth.
Growth hacking is a term defining the rapid growth of a company, that isn’t taken lightly at Kinguin, and can be seen in full force when looking at the organisation’s growth. Engineering creativity, data and the required technology and tools to each project ensure a tailored solution to each and every challenge. A great example of this is the transformation of the business intelligence department, now renamed to Data and Analytics. The first step was creating a data warehouse, and enforcing company-wide infrastructure that would be able to manage a high load of data simultaneously. From this, tools were then utilised to ensure Kinguin could extract and analyse the integrated data flow and gain significant learnings to increase growth.
Looking deeper into this growth, a new tool that has emerged and taken the world by force, is AI. It makes data analysis faster, more efficient, and grants Kinguin to produce accurate and detailed business forecasts. Implementing this, will also assist the company in being more agile and efficient. When the global pandemic gripped every industry worldwide a few years ago, Kinguin had to adapt quickly. Having this newfound corporate agility, the company was able to face the times head on. This flexibility allowed Kinguin to expand into a variety of internal improvements, including new training programs and expanded wellbeing schemes for employees. These had lasting effects on the overall company culture and workplace happiness whilst also succeeding in overcoming the business challenge.
Kinguin identifies areas of improvement and actions them with a tailor made solution. The business support team’s goal when approaching one of these areas is to, rather than find the locked door, look for a window. When this window of opportunity doesn’t exist, one needs to be created through innovation. These gaps are found through data analysis, compliance analysing framework of legal and operational compliance across all the regions we operate in, that has not only made them easier to locate, but easier to take action against as well.
Kinguin is already a visionary leader, but to take that next step, the company needs to face each and every challenge with the right attitude and the right people. Shifting away from looking over project management, the company is focused on continuous growth and through that, an expansion of its workforce is required. It’s an ongoing process of implementing these changes, and with this wide array of people tackling this challenge, the variety of skills and experience in the team help make it a seamless process. There is a massive demand for change management solutions within the business that are required due to the company’s rapid growth, and Kinguin aims to meet this demand through a capable and burgeoning team of experienced project managers.
10 years ago, Kinguin took the first step into the unknown and kick-started the industry. The fact that the company is a pioneer in the field, shows that these transformations have lasting effects not only on the business, but for our customers as well.
The gaming industry is expanding rapidly, and innovations are cropping up constantly, meaning Kinguin need to keep digging and navigating into uncharted territory to stay ahead. Innovation is key, and with Kinguin’s ingenuity and goal driven mindset, we are focused on the future.