Join us on Virtual New Year’s Eve


The New Year’s Eve celebration in Times Square is among the biggest in the world, attended by over one million spectators, with more than one billion tuning in on television to watch the illuminated ball atop One Times Square descent as the new year arrives. This year the world’s biggest New Year’s Eve party is coming to you live and direct from Times Square with a first-of-its-kind virtual experience – Virtual New Year’s Eve 


24 November 2020– Kinguin is proud to announce a multi-year partnership with Ultimate Gamer, the world’s first and only multi-genre esports and gaming proving ground. Kinguin will power Ultimate Gamer’s online store, enabling Ultimate Gamer’s community to have access to over 45,000 gaming titles, in addition to providing opportunities for players to compete in the Ultimate Gamer Arena for discounts on Kinguin products. More information on

Future plans include on-location activation at Kinguin’s Esports Performance Center and Kinguin Esports Lounge in Europe, elite training and entertainment centers designed for esports players, and at Ultimate Gamer’s headquarters in Florida. Additionally, the partners will put together a series of content collaborations that put the everyday gamer in the spotlight, provide tips to improve, and follow the journey of who will be crowned The Best Gamer on Earth.

“The entire Ultimate Gamer team was blown away by Kinguin Esports Lounge and training center. Kinguin has done an incredible job fostering community and improving the quality of gaming for those who play games. In addition to powering Ultimate Gamer’s store, we plan to partner with Kinguin on physical events post COVID and unique content collaboration geared towards our shared audience of gamers,” said Steve Suarez, Ultimate Gamer CEO.

“Ultimate Gamer, with its fan base of 1.6 million gamers, has done a tremendous job in providing value to its audience, and we couldn’t be more excited for this strategic collaboration with UG. Our combined efforts will introduce our 60m+ fans to unique experiences and a lot of special giveaways and discount deals on the latest blockbuster games out there,” said Kinguin Founder and CEO, Viktor Romaniuk Wanli.


About Ultimate Gamer

Ultimate Gamer is where the world comes to play. With over 1.6 million registered users, the company is on a mission to build the world’s largest community of gamers. In 2021, Ultimate Gamer will launch a premier worldwide competition to identify and crown the ‘Best Gamer on Earth™’ and award a $1 million prize. As the first and only multi-genre esports and gaming proving ground, Ultimate Gamer is focused on bringing gamers of all skill levels together. For more information on how to get involved, please visit

About Kinguin

Kinguin is a global marketplace, established in 2013, mostly known for the digital trading platform, with over 10 million registered users. The platform offers over 45,000 unique digital products, from video games to computer software and services. Kinguin is also one of the first large-scale supporters of the esports industry as a sponsor of tournaments, events and organizations.

Topics: newspartnershipsPR



Brought to you by Jamestown, owner of One Times Square, Virtual New Year’s Eve (VNYE) is a brand new, immersive virtual experience that is bringing the world of Times Square to everyone, everywhere to celebrate the best of music, technology, art, and innovation. You can download the free VNYE app from all app stores or visit to participate in the virtual entertainment. Participants will be able to create personalised avatars and join the virtual Times Square, visit stores, buy products online, and participate in virtual events, concerts, and special competitions. Accordingly, through digital, virtual, and analogue means, the organizers will invite the world to participate in a celebration of the best of the human spirit, across different categories, ranging from essential workers and first responders to doctors and scientists, and of course both emerging and established entertainers, musicians, and artists.


Kinguin, together with our partner, Ultimate Gamer, will be present at Virtual New Year’s Eve, next to international companies including: Samsung, Hasbro, National Geographic, Disney, KIA, H&M, Discovery and Starbucks. You can enter our virtual gaming zone and enjoy playing games with your friends and people all over the world. There will also be special competitions, where you can win video games, gaming accessories, or even brand new PCs.

That is not all, Kinguin prepared Winter Gaming Offers that will last until 1st January. You will have a chance to get the newest gaming titles for a very cheap price. Check out our website for more details.


We, at Ultimate Gamer, are taking a moment in time to celebrate the end of 2020 by providing multiple days of gaming-focused programming leading up to when the clock strikes midnight. We are excited to bring entertaining content and fun giveaways to millions of people during Virtual New Year’s Eve,” said Steve Suarez, Ultimate Gamer CEO.

“The whole Kinguin global team is excited to be part of New York’s Virtual New Year’s Eve at Times Square. It has been a rough year for so many families around the globe and we are grateful that we are able to give back to them through Kinguin’s virtual space at Times Square. We hope it’s going to bring smiles to their faces.” said Kinguin Founder and CEO, Viktor Romaniuk Wanli.


“More than ever in these divided and fear-filled times, the world desperately needs to come together symbolically and virtually to celebrate the people and things we love and to look forward with a sense of renewal and new beginnings,” said Tim Tompkins, president of the Times Square Alliance, co-producer of the event with Countdown Entertainment, in a statement.

New York Mayor Bill de Blasio said in a statement, “People all over the globe are ready to join New Yorkers in welcoming in the new year with the iconic Ball Drop. I commend the Times Square Alliance, Jamestown Properties, and Countdown Entertainment on finding a safe, creative and innovative way for all of us to continue to celebrate this century old-tradition. A new year means a fresh start, and we’re excited to celebrate.”

Jeff Straus, President of Countdown Entertainment, noted that, “We will miss everyone this year but we will bring our celebration to you, whether you want to turn off and turn away from the bad news of 2020, or turn to the new year with a sense of hope, renewal and resolution, you’ll be able to join us virtually like never before as part of the Times Square 2021 celebration.”